Khristina Andrews of Optimized EA Named Terra Alta’s 2025 Local Business Person of the Year

As all entrepreneurs know, running a small business can come with big lessons. When Optimized EA started many years ago, unsurprisingly, we didn't have a grand vision or master plan to win awards. Instead, it began when our Founder, Khristina Andrews, saw smart and passionate business owners struggling to keep up with the weight of everything on their plates. “And I thought, ‘Maybe I can help.’ Now that I look back, I just wanted to help small business owners breathe easier,” says Andrews.

“As we helped more business owners streamline their operations, we realized many entrepreneurs were spreading themselves too thin and at risk of losing themselves in the process. “ We built Optimized EA to help business owners stop drowning in the day-to-day and actually enjoy what they built,” Andrews added.

We have come to learn that what we do is more than helping entrepreneurs optimize their businesses; it keeps our clients going. Yes, our clients often need help with the nuts and bolts of running a business, like organizing inboxes, scheduling meetings, or ensuring projects don’t fall through the cracks. But underneath the to-do lists is something deeper — creative and visionary people trying to build something on their own.

When Optimized EA’s CEO, Khristina Andrews, was awarded Terra Alta’s Local Business Person of the Year by Alignable, it meant a great deal to us. Not because of the honored recognition, but because of the people behind it. Every vote, every testimonial, and every word shared came from people who’ve trusted us to be part of their journey.

About Optimized EA

We believe that providing solutions is great, but relationships matter more. We don’t just do things for our clients. Instead, we stand beside them in the middle of the mess and help them make decisions when their brains feel too full to think straight. This has a ripple effect. The more supported small business owners are, the more they show up fully for their teams, clients, and themselves.

To learn more about how we can help, connect with us or Send Us a Free Trial Task today.